Set in the heart of Tuscany, surrounded by vineyards and sunlit hills. La Via del Gusto is a concept restaurant that celebrates Italy’s culinary soul. More than a place to dine, it’s a sensory journey through the country’s diverse regions, from the bold flavors of Sicily to the refined cuisine of Piemonte. Each dish, wine, and story invites guests to experience Italy through authenticity, craft, and atmosphere.
SERVICES WE PROVIDED
Concept development · Brand storytelling · Visual identity · Print design · Art direction · Media design
As the creative behind this project, I developed the full restaurant concept. From name and story to visual identity and brand experience. My goal was to translate the richness of Italian culture into a refined, cohesive world where food, design, and storytelling blend seamlessly. I designed the brand’s printed materials, menu layouts, and visual direction, crafting a tone that feels both elegant and heartfelt. A reflection of Italian warmth and sophistication.
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